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| INNOVATE! Technology, Tools, Tips & Techniques | |||||||||||||||||||||||
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Dear Client,
Welcome to INNOVATE!, an administrative resource for small business owners. INNOVATE! is a product of Cybertary, a professional Virtual Assisting company. In these monthly emails we will be giving you numerous resources and tips you can use in your business, your home, your office and your life.
You work hard and you do a bit of everything in your business What was it last month... sending holiday cards, invoicing, updating your blog, or writing your newsletter copy? If you're like most small business owners, you probably did all of the above and a dozen or so other things to boot.
Wasn't it right about this time last year that you promised yourself you'd make the time to do some business planning? If you still haven't gotten around to it, you probably need some outside help. 2010 is your year to make good on that New Year's resolution. Do what you do best and let Cybertary do the rest!
Enjoy!
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| Getting the Job Done | |||||||||||||||||||||||
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Delegate, Delegate, Delegate
 With the start of the New Year brings the promise of resolutions, great and small. Nearly everyone takes this opportunity to get a fresh start, do away with some old bad habits and replace them with newer, better ones. For business owners, the New Year is a great time to reassess your business and create both short- and long-term goals which may include: expanding your product line or enhancing your services, increasing profits, or achieving a better work-life balance.
Whatever your objectives, there is one simple concept that can help you attain them ... delegation. As Andrew Carnegie once said, "No person will make a great business who wants to do it all himself or get all the credit." |
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| Social Networking 101 | |||||||||||||||||||||||
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Online Networks Can Help Grow Your Business
 Social Networking is one of the latest and most-used buzz phrases, but it really is so much more. Sites such as Facebook and Twitter have become household names as even the older generations are logging on to find long lost friends. These sites, along with several others, can do more than just increase your friend quota; they can also increase your customer base, connect you with other professionals, help you seek out vendors, and give your business an overall boost. |
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 By Vicki Sanders, Owner
Cybertary San Mateo What is Web analytics, anyway? According to the Web Analytics Association (WAA), "Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage." To most of us, this is a bunch of mumbo jumbo meaning ... well, we're not exactly sure what it means, but we hear the term a lot. So why, as a business owner, should you want to know? If you have an online presence, like a website or blog, and you're investing some amount of time and money in keeping it, you need to understand your ROI. What are you getting in return for your investment?
When evaluating your ROI for online strategy, one of the most important things to consider is traffic. There are lots of different ways to drive traffic to your website. Maybe you're blogging, participate in social media marketing, send e-newsletters, are running a pay-per-click campaign using Google AdWords, or are even using traditional media to promote your business. All of these different media are probably driving traffic, but which ones are sending the most visitors to your site? |
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 Share Small Business News and TipsHave you ever gone online to do a quick search and found yourself swimming in a sea of unrelated and unhelpful information? What begins as a few minutes of catching up on the news or researching an idea can turn into hours of lost time. If only there was someone who could sift through all the clutter and highlight and categorize the news and ideas that are relevant to your business. Fortunately, there is! Actually, it's not just one person, but an entire community of entrepreneurs and business owners searching, organizing, and tagging the information for you.
bizSugar is a free social bookmarking and networking site geared specifically to small- and medium-sized business owners and managers. This site allows users to share news, information, blog posts, videos, podcasts, images, and other content that is relevant to small business. bizSugar then takes it a step further and encourages other users to vote for their favorite links making it easy to find the information you need on everything from marketing to finance to management to technology. Now you can quickly and easily find answers to your questions, expand your knowledge, refine your strategies, and connect with other business owners. Becoming a member is easy, and free. Just visit bizSugar, click the "register" icon. Sweet! |
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THEME - I Heart My Cybertary
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This newsletter is a product of Cybertary, Inc. Please review our policy for reprinting any portion of this newsletter on your own site. |
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