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CYBERTARY ANNOUNCEMENTS

In This Issue
Cybertary Wins APEX Award
Cybertary Founder Featured on Rebel Woman Show 
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July 14, 2008
Dear Client,
Cybertary has been recognized in a variety of exciting ways this month that we wanted to share with our INNOVATE subscribers.  We received an APEX Award of Excellence for our website, and the Cybertary Founder Patricia Beckman was interviewed on a radio show on the topic "Attracting Clients with a Powerful Logo" and a teleseminar about "Leveraging Your Brand To Attract Clients".  You can also watch live as Patricia is interviewed on the upcoming The Rebel Woman Web TV show on July 16th.  

Enjoy!

 

Cybertary Wins Award

2008 APEX Awards for Publication Excellence
  
Cybertary has been awarded the APEX 2008 Award of Excellence in the "New Web Site" category for our work on CybertaryFranchise.com.
APEX 2008 -- the 20th Annual Awards for Publication Excellence -- is an international competition that recognizes outstanding publications from newsletters and magazines to annual reports, brochures and Web sites.
Cybertary's tireless efforts to maintain an up-to-date, graphically pleasing and informative website has paid off.
About the APEX Awards
The APEX Awards for Publication Excellence is an annual competition for writers, editors, publications staff and business and nonprofit communicators. It is sponsored by Communications Concepts, Inc., publishers of business communication reports, including Writing That Works, a subscription bimonthly for professional communicators, and special reports on topics such as writing feature articles and Web publishing.
APEX 2008 awards were based on excellence in graphic design, editorial content and the success of the entry -- in the opinion of the judges -- in achieving overall communications effectiveness and excellence.  4,479 entries were evaluated, and a total of 120 APEX Grand Awards were presented to honor outstanding work in all of 11 major categories, with 1,393 Awards of Excellence recognizing exceptional entries in 110 subcategories.  You can see the listing of winners in this link.

Cybertary Founder Featured on The Rebel Woman WebTV Show

July 16th, 10AM PST
The Women's Business REBELution is on fire...and we are on a mission to fan the flames! So check out our unique WebTV show called...what else?.... The Rebelwoman Show!  You will get 15 minutes of information and inspiration to fuel your entrepreneurial spirit!
Our July 16 guest is Patricia Beckman , Founder and CEO of Cybertary. Patricia was a financial analyst for Corporate America when she turned an "Ah Ha" moment feeding her two daughters fish sticks into a national franchise business founded on the value work/life balance. On Wednesday, at 10 a.m. PST, give yourself a 15-minute break and log onto: www.therebelwomanshow.tv.

 

Attracting Ideal Clients

 
Patricia Beckman, Founder/CEO featured on a Radio Talk Show and Teleseminar 
Tips to Attract Clients with a Powerful Logo
On June 25th Rick Cooper, The Sales Expert, interviewed Patricia Beckman for his BlogTalkRadio show about how to attract clients with a powerful logo. Patricia shares some of the considerations to make as you develop your logo - color selection, style, and consistent logo usage.  There is also a discussion regarding trademarking your logo and avoiding trademark infringement.
 Click here to listen to the radio show...
Leverage your Brand to Attract Clients
What's your brand? Do people understand what you do? Does your marketing collateral reflect the image you want to create? On July 1st, Rick Cooper, The Sales Result Expert spoke with Patricia Beckman, an entrepreneur who gets it. Cybertary Founder Patricia Beckman explained her own experiences in launching a national brand and shared some insights into franchising her business.

Preview of Upcoming INNOVATE! Newsletters...

 
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