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INNOVATE! Technology, Tools, Tips & Techniques
 In This Issue
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May 2011
Welcome to INNOVATE!, an administrative resource for small business owners. INNOVATE! is a product of Cybertary, a professional Virtual Assisting company. In these monthly emails we will be giving you numerous resources and tips you can use in your business, your home, your office and your life..

For the month of May – Flowers are in bloom, plants are bursting into leaf and we celebrate the woman who gave us life. This month, we are sharing some factors to consider in developing the pricing strategy for your business that will enable your success to bloom. We are offering some examples on the "what" of delegation so you can get away from the office and rejuvenate your spirit.

Our Cyber Quick Tip helps you to put those lengthy URLs on a diet in advance of the summer season and we are highlighting the tool resource, FileHippo, to help get your cyber tools ready for a workout.

So take a break with us as you stop and smell the roses.

Bloomingly yours, Cybertary
Help Wanted: What to Delegate
In the September 2010 newsletter article, the ABC’s of Delegation, we explored some tips on the “how” of delegation. That article spurred some requests on the “what”, so this month, we will suggest some "whats" that can get you out from behind your desk and allow you to focus on the business of your business.
The "Round To-Its"
The Round To-Its are all of those things that you back burner for the ‘if only’ times. You know those times – there is really no clock that chimes “ it’s if only time”, but you sort of have one in your head. If only I could get this other work done, then I can tackle all of those tasks that I have been meaning to get around to. The trouble is, we end up never getting around to them. Here are some examples:
Pricing: It Isn't Sexy But it Pays the Bills* – Part I
Small business owners are often stymied by the concept of pricing. The other elements of Marketing; namely, Product, Promotion and Place typically receive more attention to the detriment of many a business. Since this is such a critical topic for business success, Cybertary will be featuring a different aspect of pricing over the next several newsletters. We will cover the factors that contribute to setting your pricing, the different strategies you may choose to employ, and some of the pitfalls and things to avoid in your pricing strategies.
In this, the first article in the series, we are taking time to cover the basics of Pricing.
Whether you are selling a service or a product, using a brick and mortar storefront or a glitzy on-line presence, the one fundamental lesson in business is ‘if you don’t make a profit, there really is no reason to be in business’. The business of business is making money.
Cyber QuickTip: Put Those Lengthy URLs on a Diet Before Summer
Do you get frustrated when someone sends you a lengthy Uniform Record Locator (URL) in an email and the URL doesn’t work, causing you to cut and paste it into your browser? There are URL shortening services available on the Internet that allow you to transform this:

into this: You are directed to the same destination, but with a much more elegant, slimmed down version, sort of like transforming Kirstie Alley into Audrey Hepburn.
Two of the better known, free URL shortening services are TinyURL and, each popularized by the micro-blogging site Twitter as the original and subsequent default services. Since the character limitation of Twitter (140) prevented the use of bloated URLs, the availability of these services was a welcome addition to the micro-blogging arsenal.
But be forewarned, while you may be using URL shortening for a legitimate business purpose, not to mention as a time-saver for your recipients , there are some of the more nefarious elements in cyber-society who are doing so to mask the underlying site. There is evidence that foreign countries, pornography sites and other illicit businesses may have been able to hide the purpose of their sites due to this type of masking. In addition, some sites may block shortened URLs as a form of Spam control. Some of the less well known and funded services, if they get closed or shut down, no longer support the redirection, resulting in the condition known as ‘linkrot’. Sidebar: Don’t you just love the new language that crops up with technology changes?
So the next time you have a lengthy URL, try your hand at one of these services. At least the URL will be summer worthy.
CyberTool: FileHippo
Is It A Bird? A Plane? No, It’s a Hippo, a FileHippo!
Are you looking for a repository of Open Source, Freeware and Shareware programs? just may be your one-stop shop. Along with a HUGE list of programs, FileHippo provides an update checker that will scan your computer for installed software from their catalog and let you know when there are updates available. One other neat feature is that the site can filter programs to hide Beta versions, shareware programs or both, if you don’t want to be a guinea pig or be exposed to trial software. FileHippo is an extremely popular site, ranking upwards of 3 million US visitors monthly alone. Plus, they have a really cute logo. Check out the link:

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