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INNOVATE!  Technology, Tools, Tips & Techniques

In This Issue
Protecting Your Website
Keep Your Secret Sauce Safe
Promoting Outsourcing
What's New in QuickBooks 2008 
Cyber-Quick Tip
Preview of Upcoming INNOVATE! Newsletters
Quick Links
Newsletter Archives
Subscribe to INNOVATE!

November 2007

Dear Client,

Welcome to INNOVATE!, an administrative resource for small business owners. INNOVATE! is a product of Cybertary, a professional Virtual Assisting company. In these monthly emails we will be giving you numerous resources and tips you can use in your business, your home, your office and your life!

This month we are helping you protect yourself and your business. Our article about protecting your website from plagiarism provides you with several avenues to find out if you have been plagiarized and if so, how to handle it. With our trade secret article, we explain the importance of protecting your business by protecting your trade secrets. Lastly, we help you realize your full potential by figuring out what you are truly worth and outsourcing those tasks that others can do for you (perhaps to Cybertary?).

The Cybertary franchise business is booming! October 19 - 21, Cybertary exhibited at the West Coast Franchise Expo at the Los Angeles Convention Center. We were pleased to share the Cybertary franchise concept with thousands of people who were exploring career options.


Protecting Your Website from Plagiarism and Copyright Infringement

If you have a company website, you probably went to considerable effort, either on your own or by hiring a writing professional, to produce copy that accurately reflects your brand, perfectly positions your company and keenly persuades the right audience to use your services. What happens then, when you find another website has stolen that copy, word for word, for use on their own site? It happens. In fact, it's very easy to unethically rob content on the web.

Finding out that your website has fallen prey to copyright infringement can be a very frustrating experience. After all, you spent the time, money and effort to develop unique content for your customers, and someone else is trying to reap the benefits for free. This article outlines some tips for finding out if someone has indeed swiped your hard-earned web content and handling the situation if your site has been robbed.

Read on to learn how to protect you and your business...


Keep Your Secret Sauce Safe

By Don Lipper & Elizabeth Sagehorn - Technology Writers  
Many years ago, before he'd had a chance to file a patent application, one of the authors' grandfathers introduced his revolutionary invention at a local trade show. He proudly (and naively) allowed people to take photos and make sketches and notes. Several months later, a competitor introduced a very similar model that they sold cheaply and used to corner the market.
On the other hand, another grandfather trademarked the phrase "man made fiber" and launched an industry.
Guess who died with the most toys?
Nothing is more important to the success of your small business than preserving your intellectual property. Whether it is your award-winning cookie recipe, your groundbreaking method of distribution or your top secret training manual, you have the right and the responsibility to protect your trade secrets.

Not sure what a trade secret is, or whether you have one? Click here to learn what it is and how to keep it safe...


Are You Worth More Than You're Making?

Promoting Outsourcing - by John Jantsch
There is only so much time in a day right?
So it just makes sense to focus as much of your time as possible on the things that produce the highest payoff.
Most small business owners are do-it-yourself types and get sucked into doing the littlest silly work faster than you can say "Oh look, the copier is jammed again."
If you want to achieve any of your goals and finally start making what you are worth then you've got to find a way to stop doing $5/hr work. Period.
I believe that every business owner's highest payoff work or best use of time is any amount of time spent doing effective marketing.
What's New in QuickBooks 2008

The #1 best selling small business financial software just got better with the recent release of QuickBooks 2008.  There have been lots of feature enhancements with the new version including - 
  • Send emails directly from QuickBooks using Microsoft Outlook or Outlook Express
  • More easily share records with your accountant, and easily import changes back
  • View unbilled time and expenses for all clients on single screen and transfer to an invoice with one click
  • Easily import customer, vendor and item data using the new Microsoft Excel import template
  • New! Premier 3 User Edition
  • Validate and pre-authorize funds on a customer's credit card with QuickBooks Merchant Service for PCs
  • Track billable hours right from Microsoft Outlook with improved Time Tracker
  • Find the info you need quickly with improved Help
  • And more!


Cyber-Quick Tip

Have you ever wanted to convert files without the need to download software? It's easy with ZAMZAR, a free and unique online tool that does it for you in four quick steps:
Step 1 - Select files or URL to convert (up to 100MB in size)
Step 2 - Choose the format to convert to
Step 3 - Enter your email address to receive converted files
Step 4 - Convert your files!
Zamzar supports conversion between a wide variety of different file formats - Documents, images, music and video formats, and even compressed files. Click here to start converting today.  

Preview of Upcoming INNOVATE! Newsletters...

  • If Santa Had a Cybertary
  • Let Cybertary Help You Prepare for the Tax Season
  • Building Your Holiday Card Mailing List 
  • Quick Tip - Adding Holidays to Your Outlook  

Thank you for taking the time to read our monthly newsletter. We aim to create articles that are informative and useful for the small business owner and entrepreneur. If you know of someone else who would enjoy our newsletter, please forward this to them using the link below and suggest that they self-subscribe. If you know of someone who can benefit from our services please let us know. We are always here to help.







Patricia Beckman

Ph (888) CYB-TARY
Fx (877) CYB-TARY

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